Posted on 31/05/2016

Web design - starting your creative career

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Web design - starting your creative career

As it's Web Designer Day, we've asked our very own Jen to talk to us about how she first got into the industry and give some valuable advice to those who are considering taking up web design as a career.

Introducing Jen, our wizard of web design!

What did you study at University?
I studied multi-media design. This included work on video and web design as well as animation, but I just concentrated on web design for my final year.

What attracted you to becoming a Web Designer?
I have always enjoyed designing and making things. When I was a child, the games I played were based on building, developing or designing.

How did you get into the industry?
I began my web design career at Sports Direct as their Junior Web Designer, then I worked my way up from there.

How long have you been a Web Designer?
I’ve been a web designer for five years now.

What sort of tasks do you do on a weekly basis?
My weekly tasks at work usually consist of bespoke html pages; email marketing campaigns, promotional emails and writing code on the backend of our retail website.

What do you enjoy most about the job?
My favourite part of the job is definitely creating new pages to develop our website, so that it works more successfully and looks professional and presentable for our customers.

What’s your least favourite part of the job?
It can be frustrating when you’re given, or have to make, last minute changes.

What would you say are the 5 key traits you need to succeed as a Web Designer?
You definitely have to be creative. Thinking up new ideas about what you want to do or how you want to change a website is such a significant aspect of the job. A high attention to detail is important, as is having a key design eye. Finally, it is good to be open to learning new technologies and how they work as well as being open to criticism.

What are the top 3 things you’ve learnt about web design?
I’ve learnt to be patient with others who don’t know as much whilst being able to explain what I’ve done clearly. You’ve also got to be able to thrive in an environment which can quickly change, be fast paced or challenging.

What important piece of advice would you give to someone wanting to get into web design?
My advice to others would be that you need to be ready and willing to learn continually, especially when it comes to new technology. Also, when you’re given criticism from others, use it to your advantage and don’t take it to heart.

Which piece of software would you say is best to master?
Dreamweaver. I say this because once you ‘ve mastered this piece of software you can work with any html programmer!

What are the pro’s of working in-house for one brand?
One positive is that I get to focus on building our corporate brand identity. Also, I get to develop my work and keep progressing and improving it.

If you weren’t doing web design, what other role would interest you?
I’d like to be a news reporter, so I could follow the news closely and get all the latest gossip before anyone else!

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